Use the following templates as inspiration to compose your own email or social media post to implement the First 10 Pre-Sell Strategy.  

Email Template
(Send to your full list on the first day of your pre-sale promo and again on the last day with a different subject line to anyone that didn’t open the first email.)

Hi, [first name]! 

I’m writing because I have an idea and I’d LOVE to involve you. 

I’m looking to create a digital course to help [include a short ICA descriptor here] to [include course transformation promise here].

I know how tough it is to experience [include pain point] and this course will be the solution that I know is going to help so many people (hopefully including you). 

This is where you come in…

I’m opening up 10 spots to enroll in my future ($XXX) course at a 50% discount in exchange for less than five minutes of your time once per week over the next [X] weeks. 

The course – which goes Live on [month/day] – hasn’t been created yet, but I will be taking the next [X] weeks to create the course with insight… hopefully from YOU. 

I’ll send you a short and sweet email each [day of week] morning with [X] questions. All you have to do is vote for your favorite idea (I’ll generally send you two options to choose from) or answer a simple question.  

And on [month/day] after I’ve opened up enrollment to the public at the full price, you’ll receive the finalized course (and any bonuses I offer during my launch)!

So, are you in? 

This opportunity is only available until [insert last day to enroll]. I’d love for you to be part of this experience. 

If you've been struggling to [result/transformation that your course will provide] this is your chance to get in at the lowest rate I will ever sell this course for. Plus, you get a say in what will be included in the course. 

Click here to enroll today at a special discounted price: [$XXX].

Did I mention, that you’ll have lifetime access to the course? This means, that if I update the core program anytime in the future, you’ll get those updates hot off the press, too!   

I hope to chat with you soon! 

[Sign off] 

Click here to grab one of the 10 spots now. Early enrollment ends on [month/day]. 

Social Media Post Template 

(Promote every day of your pre-sale promotion on social media through both static posts and a Live video announcement.)  

Graphic: Create 2-3 design versions to go with your post copy. Use one of Canva’s free social media templates to quickly create your graphics.

Post Copy: 

Special (and very timely) Announcement! 

I’m looking to create a digital course to help [include a short ICA descriptor here] to [include course transformation promise here].

I’m opening up 10 spots for early enrollment to my course at a HUGE discount in exchange for your feedback (and less than 5 minutes of your time each week for [X] weeks.)

My future [$XXX] course is available for a few days at a 50% discount. 

Enroll today at [$XXX]!

Don’t wait because these 10 spots are only available until [month/day], or they fill up!

Enroll now by clicking the [link in my bio / or in a pinned comment].

P.S. Did I mention that you get lifetime access to the course (which goes Live on [month/date]) which means if I update the core program in the future, you’ll get those updates hot off the press, too! 

Live Video Announcement Outline

(Promote every day of your pre-sale promotion on social media through both static posts and a Live video announcement.)  

Since you’re going Live and will likely be direct-to-camera, I’ve included an outline for you to use. 

Spend some time reading over your outline so you can seamlessly deliver all the most important points. Have your outline nearby when you go Live so you can refer to it as you need.